Privacy Policy

Overview

Please read this Privacy Policy carefully. By accessing or using our website, store, products, checkout, account features, contact forms, or related services, you acknowledge that you have read and understood how SUBSTYEL collects, uses, and discloses personal information.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of personal information.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you, relates to you, or can reasonably be linked to you. Personal information does not include anonymous or de-identified information.

Depending on how you interact with SUBSTYEL, we may collect or process the following categories of information:

• Contact information: name, email address, phone number, billing address, shipping address, and country or region.
• Account information: username, password, account preferences, saved addresses, and login activity.
• Order and transaction information: products viewed, added to cart, purchased, returned, exchanged, cancelled, or saved.
• Payment information: payment method, payment confirmation, transaction details, and related checkout information. We do not directly store complete payment card details on our own systems.
• Customer support information: messages, emails, inquiries, return requests, order questions, and other communications you send to us.
• Device and technical information: browser, device type, IP address, operating system, network connection, cookies, and usage data.
• Marketing information: email preferences, promotional interactions, product interests, and advertising engagement where applicable.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you when you place an order, create an account, contact us, subscribe to marketing, submit a form, or provide information through our website.
• Automatically through our website when you browse pages, view products, use checkout, interact with cookies, or use website features.
• From service providers who help us operate our website, host our store, process payments, fulfill orders, provide shipping, support customer service, prevent fraud, or analyze website performance.
• From marketing or business partners where permitted by applicable law and relevant to our store operations.

How We Use Personal Information

We use personal information to operate, protect, improve, and personalize our online store and customer experience.

Providing and Improving Our Services

We use personal information to process orders, accept payments, arrange shipping, manage customer accounts, provide order updates, handle returns or exchanges, respond to support requests, and improve the shopping experience.

Order Fulfillment and Delivery

We may use personal information to send order details to fulfillment partners, dropshipping suppliers, warehouse providers, and shipping carriers so your order can be processed and delivered.

Marketing and Advertising

We may use personal information for marketing and promotional purposes, including email marketing, product recommendations, advertising, abandoned cart reminders, seasonal offers, and personalized content based on your interactions with our store.

Security and Fraud Prevention

We use personal information to protect our website, detect fraud, prevent unauthorized access, verify transactions, secure accounts, investigate suspicious activity, and protect SUBSTYEL, our customers, and our service providers.

Communication

We use personal information to respond to inquiries, provide customer support, send order updates, send account notices, and communicate important changes related to our services, policies, or purchases.

Legal and Compliance Purposes

We may use personal information to comply with applicable laws, respond to valid legal requests, enforce our terms and policies, resolve disputes, and protect our legal rights.

Website, WooCommerce, Hosting, and Service Providers

SUBSTYEL operates its online store using WordPress and WooCommerce, together with third-party hosting, payment, analytics, marketing, fulfillment, and shipping service providers.

These providers help us operate the website, display products, process checkout, manage orders, provide customer support, prevent fraud, analyze performance, send communications, and deliver products to customers.

Service providers may process personal information only for legitimate business purposes related to providing, protecting, supporting, and improving our services. They may process information in countries other than where you live, depending on their systems, infrastructure, and legal requirements.

How We Disclose Personal Information

We may disclose personal information to third parties where necessary to operate our store, provide services, comply with law, or protect our business. This may include:

• Website, hosting, WooCommerce-related, payment, fraud prevention, analytics, email, customer support, fulfillment, and shipping service providers.
• Payment providers that securely process checkout and transaction details.
• Fulfillment partners, dropshipping suppliers, warehouse providers, and shipping carriers that help process and deliver orders.
• Marketing and advertising partners who help us measure campaign performance and provide relevant promotions where permitted.
• Third parties you request, authorize, or consent for us to share information with.
• Professional advisers, legal authorities, or other parties where required to comply with law, enforce policies, protect rights, prevent fraud, or respond to legal process.
• Successor organizations in connection with a merger, sale, restructuring, transfer of assets, or similar business transaction.

Payments and Checkout

When you place an order, your payment information may be processed by secure third-party payment providers. SUBSTYEL does not directly store full credit card or debit card numbers on its own systems.

Payment providers process payment information according to their own security standards, privacy policies, and applicable payment regulations. We may receive limited payment confirmation, transaction status, billing details, and order-related information necessary to complete your purchase.

Cookies and Similar Technologies

Our website may use cookies, pixels, tags, analytics tools, and similar technologies to support store functionality, remember preferences, maintain cart sessions, improve performance, measure traffic, personalize content, and support marketing or advertising.

You may be able to control cookies through your browser settings. Some website features, including cart, checkout, login, and preference features, may not work properly if certain cookies are disabled.

Email Marketing and Communication Preferences

If you subscribe to marketing emails or provide consent where required, we may send promotional messages about new arrivals, offers, product updates, and fashion edits.

You can unsubscribe from promotional emails by using the unsubscribe link included in our messages. We may still send non-promotional emails related to orders, account activity, customer support, policy updates, or security notices.

Third-Party Websites and Links

Our website may contain links to third-party websites, apps, social media pages, or services. If you follow links to websites not controlled by SUBSTYEL, please review their privacy policies, security practices, and terms.

We are not responsible for the privacy, security, accuracy, reliability, content, or practices of third-party websites or platforms.

Children’s Privacy

Our services are not intended for children. We do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you are a parent or guardian and believe a child has provided personal information to us, please contact us so we can review and delete the information where required by applicable law.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information of individuals under 16 years of age as those terms may be defined under applicable law.

Security and Retention

We use reasonable administrative, technical, and organizational measures to help protect personal information. However, no website, system, or method of transmission is completely secure, and we cannot guarantee absolute security.

We recommend that you do not send sensitive or confidential information through insecure channels.

We retain personal information for as long as necessary to provide services, manage orders, maintain accounts, comply with legal obligations, resolve disputes, prevent fraud, enforce agreements, and support legitimate business purposes.

Your Rights and Choices

Depending on where you live, you may have rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances.

• Right to Access or Know: You may request access to personal information we hold about you.
• Right to Delete: You may request that we delete personal information we maintain about you.
• Right to Correct: You may request correction of inaccurate personal information.
• Right to Portability: You may request a copy of personal information we hold about you, where applicable.
• Right to Opt Out: Depending on where you reside, you may have the right to opt out of the sale, sharing, targeted advertising, or certain processing of personal information.
• Communication Preferences: You may opt out of promotional emails using the unsubscribe option in our messages.

UK and European Economic Area Rights

If you reside in the United Kingdom or European Economic Area, you may also have rights to object to processing, restrict processing, withdraw consent where we rely on consent, and lodge a complaint with a data protection authority, subject to applicable legal exceptions and limitations.

To exercise privacy rights, please contact us at support@substyel.com. We may need to verify your identity before processing your request.

International Transfers

We may transfer, store, and process personal information outside the country where you live. These transfers may occur because our website, hosting, payment, analytics, marketing, fulfillment, and service providers may operate in different countries.

Where required, we rely on appropriate safeguards or recognized transfer mechanisms to protect personal information when it is transferred internationally.

Complaints

If you have concerns about how we process personal information, please contact us first so we can review and respond to your request.

Depending on where you live, you may also have the right to appeal our decision or lodge a complaint with your local data protection authority.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, website setup, WooCommerce store operations, legal requirements, or business practices.

When we update this Privacy Policy, we will post the revised version on this website and update the “Last updated” date above.